Wednesday, 28 March 2012

Coming Soon: The Incredible Shrinking Museum


Royal Ontario Museum
Photo Credit: Jennifer Brandel
With the tabling of the new Ontario provincial budget many media pundits have made the point that cultural agencies like the AGO, Royal Ontario Museum and the Ontario Science Center, are looking at a mere 1% reduction in their operating grants and that it doesn't sound like much of a reduction.

Fair enough.

For context, we should remember that these institutions rely on these operating grants for half or more of their revenue. The other half of their funds are raised through fundraising, commercial activities, and front door admissions.

Please bear with me while we do a little math:

Let’s say we have an institution with an annual balanced budget of $46M. Half the revenue comes from the province ($23M) and half is raised by the institution ($23M).  The 1% cut on the grant side is $0.23M which doesn’t seem too bad. However, in the coming fiscal year that institution can expect its expenses to climb by $1.15M due to inflation (assuming a 2.5% annual rate) so now our institution has to find an extra $1.38M in order to balance its books. It would have to take its earned revenue from $23M to $24.38M - a 6% increase.

Practically, a 6% growth in earned revenue year-over-year for a cultural institution is not a particularly easy target (to put it mildly) and it only gets worse in future years as the cuts are programmed to deepen.

So the question then becomes what should they do about it?

Of course they should fight like hell to raise what internal revenues they can, but they are very likely going to have to cut their expenses. And what is what is their main expense? People. They are going to have to cut to cut staff and reduce services. So my question to you, Dear Reader, is who should they cut (speaking generally, no names please) and how and when should they cut them?  In other words: what cultural services are most expendable?

Is the most effective cultural institution in Ontario going to be the one that has the best plan to shrink?

I hope not.  I think they are smart enough to shrink their expenses and still extend their reach. But I predict it will be a painful process. 

2 comments:

  1. Hard to say. It seems most institutions have already streamlined their visitor services department but this is what keeps people coming in. Many places continue to hire only part-time or contract positions so will it be a case of even more fundraising options?

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  2. Fundraising is certainly one way to bridge part of the gap, but the philanthropic climate in Canada is not likely to warm fast enough or far enough to solve the whole problem. Plus donors like to fund collections and other tangible things. Soliciting funds to cover operational costs is very tough to do.

    I agree that most institutions are already pretty lean in the front-of-house. Reducing services that generate revenue doesn't make a lot of sense either, so Museums and the like will have no choice but to take a hard look at the back-of-house. Indeed they are doing this already.

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